We love ideas
and stories

After working with the big boys, we decided to go our own way to keep body and soul together. So we started shop in 2008. And we haven’t looked back since.

We’re a creative boutique. That means we focus primarily on the creative aspects of advertising and marketing. So think interesting work, flexibility, and personalization.

What drives us?

What drives us? Creating a story that ties all the elements of your brand together.

So if you’re looking for a strong creative partner who’s adaptable and makes work fun, you’ve come to the right place!

About us

Meet the team

Pavithran Madathil


Pavi is from Mudra Creative Training Programe (MCTP). He has over twenty years of experience in advertising. Previously, he was a Creative Director at Mudra Bangalore. Pavi loves photography, movies, a good laugh, and making conversation over Jack Daniels.

Philip John

Creative Director

Philip has experience in advertising, corporate marketing, employer branding, ideation, and content creation. He is strong in creative conceptualization and developing integrated campaigns aligned to a strategy. Storytelling is his passion. He authors Labyrinths, a blog that has 16,000+ followers around the world. He also conducts an online creative writing workshop. He is an alumnus of Mudra Institute of Communication, Ahmedabad (MICA).


From naming and logo design to crafting a positioning statement and developing a brand identity.


Want to take a product/service/message to an audience? We’ll help develop an integrated creative campaign.


From brand manifestos to training videos, we can conceptualize, write, and produce films.


From blogs and articles to websites and social media ideas, we create compelling content.